Run your e-commerce marketing from Claude, with MCP.
Ecom 360° speaks MCP, the open protocol AI assistants use to reach tools. Connected to Claude, it answers questions about your brand from your own data, and prepares the actions that follow. Reads answer instantly; every write still waits for your click.
What MCP changes
The Model Context Protocol is an open standard that lets an assistant like Claude use outside tools and data. Instead of copying numbers into a chat, the assistant asks the tool directly — here, Ecom 360°.
What you can ask
- “What worked on Instagram this month?”
- “Which ad should I scale, and which one is tiring?”
- “Which articles could bring us buyers from Google?”
- “Make six posts for the new collection, from what worked last month.”
Same approvals, same log
From the cockpit or from Claude, the rules are the same: reading is immediate, and anything that publishes, spends or changes an account waits for a person’s click. Every action, from either side, lands in the same approval log.
Questions
Do I need Claude to use Ecom 360°?
No. The cockpit has its own chat. Claude through MCP is a second way in, with the same rules.
Can Claude spend money or publish on my behalf?
No. Through MCP, writes are prepared and wait for your approval, exactly as in the cockpit.
Is MCP specific to Claude?
MCP is an open protocol introduced by Anthropic; Claude is the assistant Ecom 360° is used with today.